Versatile Media Ltd. is building a global brand and one that requires a modernized depiction to match their global goals over the next few years.
With its new doors opening in Vancouver, Canada, and established studios in Beijing and Hangzhou, Versatile is re-branding as all 3 locations are shifting their creative focus towards Sci Fi content geared to an older target audience and filmed exclusively using virtual production technology.
Enter Burnkit. The Vancouver creative company, with 20 years of branding and digital experience, has taken many global brands to the next level including Electronic Arts, Herschel Supply Co. and Arc’teryx to name a few.
The unveiling of Versatile’s re-branding is scheduled for mid-June.
“Versatile has evolved from creating children’s stories to building an entire virtual production pipeline with an enthusiastic intent to apply our new technical innovation to film and TV-making for a wider, global audience. Our company and brand have matured, and our graphic identity should look the part, too. Burnkit understands what the expectations are for projecting a compelling brand culture in that rank and we are excited to be working together and look forward to revealing our new brand!” — Roula Lainas, Marketing and Business Development.
“Our engagement with Versatile has been excellent from the start. Everyone is committed to taking the brand forward and we’re looking ahead to some amazing results.” – Dylan Staniul, Principal, Burnkit
Burrnkit provides services for interactive, brand development, graphic identity, packaging and print design. They seek to combine the pursuit of elegant, effective design with the finest creative ideas and technological innovations in every project.
About Versatile Media Company.
Versatile Media is a global film studio founded in 1993. The company has 300 creative and technical artists and R&D staff working together from its Hangzhou, Beijing and Vancouver offices. The new Vancouver site is located in the Port Town neighbourhood in the newly developed Ironworks Building and in the final stages of opening their 12,000 SQ FT purpose-build full service virtual production studio.
For more information please contact:
Roula Lainas, Marketing & Business Development Executive
Versatile Media Ltd.
Twitter / IG / Facebook @filmversatile